Web development of the highest quality
Keeping content relevant and current is the key to online longevity. Updating website content used to be the exclusive domain of trained professional developers. Content Management Systems (CMS) give clients direct control of their website content. Skipjack provides secure backend administration tools to facilitate this process using PHP and MySQL databases. Our tried and tested tools include the ability to upload images and files as well as integrated what-you-see-is-what-you-get (WYSIWYG) editors that make editing content online easy and intuitive. Skipjack have developed CMS' for web sites, mobi sites and Flash sites.
Skipjack analyses your specific needs and provides a custom built solution that works. We also have extensive experience in configuring open source and proprietary CMS packages.
Skipjack is dedicated to compliance with Web Standards ensuring that your site looks and functions the same on current and future browsers. We believe your site should be light, efficient and fast. Our implementation of standards compliant XHTML and Cascading Style Sheets (CSS) ensures that your site remains compatible with future browsers. CSS also provides more flexibility and control of the presentation of your content.
Flash applications often require Content Managements Systems to allow clients to control content and additional functionality for sending off emails or storing contact form details in a database. Skipjack have the skills to provide CMS and added functionality to Flash sites by using AMFPHP, an open-source Flash remoting alternative that offers a seamless connection between the Flash client and PHP server applications. We have also integrated numerous Flash applications using PHP and XML as the communication layer.
More and more users are accessing the internet via their mobile phones. If your website is not optimized to cater for mobile phone browsers, you may lose out on this new and exciting target market. Skipjack can assist in the design and development of your mobi site using XHTML Mobile 1.0 and CSS technologies. We can also help in converting your existing static or content managed web site into a mobi site.
Smarty is a presentation framework that is powerful and neatly separates design from functionality. This ensures that your business logic is separate and is developed to promote reusability. Other benefits of Smarty include selective caching, ease of use and maintenance, plug-ins and add-ons.
Search engines are the first port of call for most internet users. The difference between an unsuccessful site and a good investment in your brand can often be directly attributed to the rating of popular search engines. Skipjack web and mobi sites are all built on solid Search Engine Optimisation (SEO) foundations. We make use of advanced meta tags that help search engines make sense of the pages on your website.
Traditionally search engines have been limited in their access to the content of database driven websites. Skipjack uses sitemap technology that allows the information on your site to be indexed as often as it is updated, whether daily, weekly or monthly. Using Google's Webmaster Tools each site is made "Google-friendly" improving site visibility and diagnosing potential problems. We know that a site that can be seen by search engines is a site that is accessible to a large audience.
Creating a website that works well often relies on a deeper understanding of the people that use the site. At Skipjack we integrate the sophisticated Google Analytics statistics package into all our websites. This allows our clients to track how visitors interact with their site and where visitors come from. This information is invaluable for creating a website that converts a visit to a sale. Understanding your customers strengthens marketing initiatives and helps to create more effective advertising.
Many of our projects are marketing campaigns that run for specific time periods and need to connect with existing Customer Relation Management (CRM) systems. We work closely with companies that offer CRM services to make certain that integration is seamless and the correct technologies are used.
Skipjack can assist in domain registration and we can point you in the right direction when it comes to web and dedicated hosting solutions. We can advise you on hosting packages suitable to the requirements of your website. We also examine existing hosting solutions to ensure you are getting a fair deal. One of our clients was paying 4 times as much for a shared hosting solution than the dedicated solution we advised them, saving around R 70 000 annually!
