Platinum Naturals is an award-winning, Canadian manufacturer of high quality supplements. Their responsive website provides visitors with information about Platinum Naturals and their products. The website features a database-driven product filter and search mechanism allowing users to find products suited to their needs. The site includes a Google map based store locator, a blog, media and testimonial pages, and a contact us lead generation form. The site is driven by a custom-built CMS allowing an administrator to manage content including product categories and characteristics, products, blog entries, testimonials and leads. An integrated reference system allows the content manager to drop clinical references to content across the site.