Skipjack, in collaboration with The BrainStormGroup , developed a Facebook contest application platform which can be easily integrated into any client's Facebook page. The concept is that a user must first “Like” the client's page before they can enter the competition. The competition forms include validation, to ensure users enter required fields correctly. The competition entries are stored in a MySQL database and entry information is accessible via a backend administration console, which contains analytics dashboards and functionality to randomly select the competition winners. The contest platform integrates into the core Facebook experience, making use of the Graph API and Platform Dialogs.