Our Work

Canon Features Retailer development

Skipjack extended the original Canonfeatures.ca website to allow Canadian retailers Costco and Henrys to display a subset of the product catalogue based on the products they stock, in essence creating an individual site for each retailer. The product pages include links to the retailer's online store, thus pushing potential customers into their online stores.

The website product catalogue is controlled by a state of the art CMS, allowing retailers to toggle their products and product categories; their website then dynamically transforms based on their selection. The Retailer development was an addition to the original site developed by Skipjack.


The BrainStorm Group
XHTML, CSS2, PHP5, Smarty, MySQL, jQuery


  • Individual Site per Retailer

    The website is designed to allow each retailer to have their own individual site by displaying their subset of the product catalogue selected in the CMS.
  • Database Driven Product Catalogue

    All product and category information resides in a MySQL database, the structure of which assigns products to one or more features within categories.
  • Search Engine Optimization

    The site is optimized for search engines by incorporating semantic HTML and using search engine friendly URLs.
  • High Performance Technologies

    Best practices for making web pages load as fast as possible are implemented, ensuring a speedy and seamless experience for website visitors.
  • English and French Content

    The site content is available in English and French, and includes a language switcher to flip between the two languages.
  • Dynamic Flash Navigation

    The site features a database-driven Flash navigation system that zooms in and out of each category on mouse over.

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Contact Us

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