www.applebeescanada.com is the official website of the Applebee’s Canada restaurant group, one of the largest casual dining chains in the world. The site features database-driven restaurant menus and information pages for all the Canadian franchises, a Where2GetIt location finder component, and forms for general enquiries, careers, and newsletter subscriptions. Skipjack developed a content management system to allow the client to manage restaurant information pages, newsletter subscriptions and form submissions.
The website is constantly changed as Applebee’s campaigns are run throughout the year. Recently Skipjack developed scripts to import the franchise menus from a XML file which is updated quarterly. We also integrated a gift card service provided by Transaction Wireless - The Wireless Gift card.