Our Work

Applebee’s Canada

www.applebeescanada.com is the official website of the Applebee’s Canada restaurant group, one of the largest casual dining chains in the world. The site features database-driven restaurant menus and information pages for all the Canadian franchises, a Where2GetIt location finder component, and forms for general enquiries, careers, and newsletter subscriptions. Skipjack developed a content management system to allow the client to manage restaurant information pages, newsletter subscriptions and form submissions.

The website is constantly changed as Applebee’s campaigns are run throughout the year. Recently Skipjack developed scripts to import the franchise menus from a XML file which is updated quarterly. We also integrated a gift card service provided by Transaction Wireless - The Wireless Gift card.


Applebee’s Canada
The BrainStorm Group
XHTML, CSS2, PHP5, Smarty, MySQL, jQuery


  • Advanced custom-built CMS

    A custom-built CMS allows the management of restaurants, newsletter subscriptions, and franchise request, contact us and job application forms.
  • Restaurant and Menu Databases

    Users can drill down into a restaurant for more information, and view a fully categorised menu with images and prices.
  • Where2GetIt location finder

    The site contains an integrated Where2GetIt location finder, allowing users to search for franchises to obtain address details and directions.
  • Online Forms

    The site contains online forms for general inquiries, job applications, and franchise requests. All information is stored in a database and accessible from the CMS.
  • Integrated Gift Card

    An integrated gift card purchasing option provided by Transaction Wireless allows users to purchase and sent gift cards, as well as performing balance checks.
  • Newsletter Subscriptions

    Users can subscribe to a newsletter by submitting an online form. The CMS allows the client to export the newsletter subscriber data.

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